Habitat ReStore: ‘Low Budget. High Quality.’ Campaign
6 Second Video Ad
Role: Concept, Script, Design, Animation, Editing, Sound Mixing
This 6-second animated ad was created for Habitat for Humanity Edmonton's ReStore campaign, tailored for YouTube, Instagram, and Facebook. Playing off the campaign’s “low budget” charm, the spot uses bold, infographic-style visuals and witty copy to grab attention instantly. I handled every aspect of the ad — from concept and scriptwriting to motion design and sound — keeping the message short, clever, and on-brand. This ad was also produced in 1x1 and 9x16 formats to optimize performance across all social platforms.
15 Second Video Ad
Role: Concept, Script, Filming, Directing, Editing, Sound Mixing
This 15-second ad was created as part of a broader multi-platform campaign for Habitat for Humanity Edmonton's ReStores. Designed to run on YouTube, Facebook, and Instagram, the goal was to embrace the store's humble, low-budget branding while spotlighting the high quality and affordability of the products sold. I developed the concept from the ground up — scripting, shooting, and editing the entire piece — and leaned into humour to make the message memorable and watchable in a short format. This ad was also produced in 1x1 and 9x16 formats to optimize performance across all social platforms.
30 Second Video Ad
Role: Concept, Script, Filming, Directing, Editing, Sound Mixing
This 30-second ad was created as part of a broader multi-platform campaign for Habitat for Humanity Edmonton's ReStores. Designed to run on YouTube, Facebook, and Instagram, the goal was to embrace the store's humble, low-budget branding while spotlighting the high quality and affordability of the products sold. I developed the concept from the ground up — scripting, shooting, and editing the entire piece — and leaned into humour to make the message memorable and watchable in a short format. This ad was also produced in 1x1 and 9x16 formats to optimize performance across all social platforms.
Habitat for Humanity: 50/50 Raffle Campaign
6 Second Video Ad
Role: Concept, Script, Design, Animation, Editing, Sound Selection
This 6-second animated ad was created to promote Habitat for Humanity Edmonton’s 50/50 raffle across Facebook, Instagram, and YouTube. It’s designed to be bold and punchy, delivering key info at a glance while keeping viewers engaged. I led the entire creative process — from concept and copy to design, animation, and editing — including sourcing and selecting the music to enhance the energy of the piece. This ad was also produced in 1x1 and 9x16 formats to optimize performance across all social platforms.
15 Second Video Ad
Role: Concept, Script, Design, Animation, Editing, Sound Selection
This 15-second animated ad was created to promote Habitat for Humanity Edmonton’s 50/50 raffle across Facebook, Instagram, and YouTube. It’s designed to be bold and punchy, delivering key info at a glance while keeping viewers engaged. I led the entire creative process — from concept and copy to design, animation, and editing — including sourcing and selecting the music to enhance the energy of the piece. This ad was also produced in 1x1 and 9x16 formats to optimize performance across all social platforms.
Habitat for Humanity: Fundraising Campaign
Fundraising Video Ad
Role: Concept, Script, Voiceover, Animation, Editing, Sound Mixing
This infographic-style animated ad was developed to raise donations for Habitat for Humanity Edmonton while educating the public on the benefits of affordable homeownership. It ran as a paid campaign on Meta (Facebook and Instagram) and was also shared across our website and organic social media. I created the entire video from start to finish — including the concept, script, voiceover, animation, and sound design.
The result: monthly donations surged from an average of $1,000 to over $6,000 — a 545% increase following the ad’s release.
Habitat for Humanity: Year-End Stakeholder Video
Year-End Stakeholder Video
Role: Concept, Script, Animation, Editing, Sound Selection
This animated infographic-style video was created to highlight Habitat for Humanity Edmonton’s impact over the past year and to thank key stakeholders and donors. It was played at our year-end holiday event to celebrate accomplishments, inspire continued support, and express gratitude. I led the entire creative process — from concept and scripting to animation and editing — and selected the soundtrack to match the tone of reflection and appreciation.